TikTok
The world’s fastest-growing entertainment platform, TikTok, has launched the Science, Technology, Engineering, and Mathematics (STEM) feed in Sub-Saharan Africa (SSA). In the same way that TikTok curates a following and friends feed, it now also offers content specifically covering STEM topics. The feed is currently live and is available in over 20 countries across SSA. […]
TikTok has unveiled its highly anticipated 2025 Discover List, and six content creators from Sub-Saharan Africa (SSA) have made their mark on the global stage. Now in its third consecutive year, the annual list celebrates 50 standout creators across five categories: Icons, Innovators, Foodies, Educators, and Originators. “We carefully consider all content creators on our platform, […]
TikTok has announced strategic partnerships in Kenya with Aleph Holdings and Wowzi. The collaboration with Aleph Holdings will see TikTok’s sales and support operations seamlessly transition to Aleph’s dedicated Kenyan team, enhancing local expertise. Meanwhile, Wowzi, as a leading technology marketplace, will take on the critical role of creator management partner, further empowering Kenya’s vibrant […]
As we wrap up 2024, TikTok emerged as a transformative platform for creators, significantly reshaping the cultural, social, and economic landscapes of Kenya and the broader East African region. This year, TikTok became a catalyst for cultural celebration, community building, and entrepreneurial success. From uplifting underrepresented voices to inspiring social change, TikTok empowered Kenyans to […]
Nine African creators from Kenya, Nigeria, and South Africa were in London last week for the exclusive European premiere of Universal Pictures’ new cinematic event, Wicked, ahead of the film’s global release this past weekend. The selected inspirational creators, including creators from the Visionary Voices Africa list, participated in various Wicked- themed activations at iconic London locations, including visiting […]
In its ongoing efforts to foster a safe and positive user experience, TikTok has released its Q2 2024 Community Guidelines Enforcement Report, shedding light on the platform’s proactive approach to content moderation in Kenya and the rest of the world. This quarterly report provides transparency into the content and accounts removed during the reporting period, for […]
Mental health challenges are increasingly prevalent worldwide, with approximately 50% of disorders emerging before the age of 14 and 75% developing before age 25 (Nature). Adolescents in Sub-Saharan Africa are particularly at risk, with 14.3% of children facing serious psychological difficulties (PLOS). Unfortunately, mental health literacy is low across the continent, and stigma remains a significant barrier, preventing many from seeking help. Early […]
As World Tourism Day approaches on September 27, Kenyan TikTok creators are using the platform to promote local tourism. This year’s theme, “Tourism and Peace,” aligns with their mission to showcase Kenya’s diverse beauty while fostering appreciation through content and offering fresh perspectives on travel across the country. TikTok is impacting Kenya’s tourism industry by […]
In a challenging economic landscape where a recent survey by credit firm Tala highlights that two-thirds of permanently employed Kenyans have turned to side hustles, street food vendors are carving out a vital niche for themselves. Leveraging TikTok, these entrepreneurs are not merely selling food; they’re sparking a digital revolution with local dishes like smocha – a […]
The Kenyan TikTok community is abuzz with joy as Koin Kores, a popular Maasai TikToker, has made his return to the platform. Koin had been missing since July after an emotional confession where he was seen crying and pleading for financial assistance to seek medical help. In a video, he was reportedly outside Aga Khan […]
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