INFLUENCE OF INTERNET AND SOCIAL MEDIA ON FASHION INDUSTRY

It refers to the use of various social media platforms by many fashion designers and consumers to promote and take part in trends.

With the onset of COVID 19,social media has played a vital role in advertising for fashion houses, as they look to reach their targeted markets. Nowadays there are many social media platforms specifically created to promote fashion trends, with Instagram and TikTok being the most popular. 

Below are some of the impacts of social media on fashion industry:

1.SocialMedia platforms such as tweets, blogs and social networks like Facebook, Twitter, YouTube, Instagram and Pinterest have provided fashion brands with a means to connect with their audiences. Social media is now viewed as an opportunity to improve customer relationships and engage with a larger audience.

2.The rise of social media (e.g. Facebook, Twitter) has led to an increased interest in word-of-mouth and viral marketing among luxury brands globally. It Involves interpersonal communication about products and services between consumers and is considered one of the most influential sources of marketplace information for consumers.

3. The internet has made fashion accessible worldwide. Blogs provide consumers with a vast space on the internet for self-expression, which is not restricted by conventional boundaries. Managed by individuals, these personal websites are updated regularly with commentary, descriptions of events, graphics, videos, and displayed in reverse-chronological order. 

3. There are numerous fashion blogs globally that are regularly curated with new fashion trends. Their effectiveness lies in a strong, individual, personal, popular and elitist point of view. The blog offers an engaging experience that lets readers express their opinions and critique fashion pundits. 

In conclusion, the internet and social media have had a tremendous impact on the fashion industry. With social media platforms such as Instagram, Pinterest, Facebook and Twitter, fashion brands can connect with their audiences on a more personal level, building relationships and engagement like never before. Additionally, fashion bloggers and influencers have become powerful voices in promoting new trends and styles. The influence of the internet and social media on the fashion industry has created a more diverse and inclusive industry, revolutionizing not only the way fashion is marketed but also who is making and influencing fashion trends.