FIFA WORLD CUP TROPHY TOUCHES DOWN IN MAGICAL KENYA FOR A TWO DAY TOUR

Kenya is receiving the trophy for the 4^th time as it sets out on its tour of  51 countries globally.

NAIROBI, MAY 26,  2022:  The FIFA World Cup™ Trophy arrived in Nairobi this morning to a magical welcome at the Jomo Kenyatta International Airport accompanied by FIFA officials and Juliano Belletti, the football legend appointed by FIFA for the tour.

The plane carrying the Trophy and the entourage touched down at JKIA at 11:00 am from Ethiopia as part of the African leg of the fifth FIFA World Cup™ Trophy Tour, which started in Dubai on May 12.

The trophy was received at the airport by the Cabinet Secretary Sports, Arts and Culture Ambassador Amina Mohamed, also in attendance were key dignitaries, Cabinet Secretary Industrialisation, Trade and Enterprise Development Betty Maina, Cabinet Secretary Tourism and Wildlife Najib Balala, Nairobi County Governor Ann Kananu, KICC CEO, Nana Gecaga and Coca-Cola Vice President, East and Central Africa Franchise

Debra Mallowa.

“We are indeed excited to welcome the original FIFA World Cup™ Trophy  to Kenya, it has been many months of intense planning. The trophy will be here for two days and we hope to make the best memories with it.  We have lined up exciting activities including entertainment by Sol Generation and lots of music and fun tomorrow at KICC where consumers will have a moment to view and take photos with the trophy” Said Isabel Kariuki, Frontline Marketing Director, Coca- Cola East and Central Africa Franchise. 

Football fans in Kenya will have an opportunity to witness the world’s most loved sport Trophy Tour the country in a number of ways. The Trophy will be presented to President Uhuru Kenyatta at State House in Nairobi, before fans and consumers have a chance to view it at the Kenyatta International Convention Centre (KICC) tomorrow.

The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off on May 12 in Dubai, and will visit 51 countries across various continents for the next six months leading up to the 2022 FIFA World Cup™. \

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978.  Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels. This is the fourth time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world.

Ends…….

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognized sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca-Cola Company 

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, SmartWater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. 

We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

For more information contact Paul Victor Oloo: (poloo@coca.cola.com) Tel: +254740137268