Jamaa introduces fashion sense in Nairobi.

Jamaa is a unique concept store at the heart of Nairobi. Launched in November 2023, it is located at Artcaffé Market on Rhapta Road and will be running until the end of the year. 

It is curated to spotlight the exceptional craftsmanship of established African designers.

From clothing to accessories, JAMAA serves as a collective showcase for their exquisite designs, with internationally known Kenyan-based brands such as Kiko Romeo, Adele Dejak, Ami Doshi Shah, Mille Collines and Studio Namnyak alongside other African brands such as Asha Eleven, Crystal Birch and Beach Cult.

JAMAA is also expecting Shekudo, Nigerian-based shoe brand to join the family this month. 

The concept store promises a carefully curated collection, featuring designers renowned for their innovation, attention to detail, and commitment to sustainability. 

Maye Srouji, CEO of Mille Collines shares that, “We are thrilled to introduce JAMAA to Nairobi’s vibrant fashion scene, our vision is to create a space where African luxury designers can come together, share their talent, and offer customers a diverse selection of high-quality, culturally rich designs.”

Stepping into JAMAA is like stepping into a stylish family gathering, where each designer’s creations are celebrated and showcased alongside one another. 

From elegant garments to statement accessories, every item at JAMAA tells a story of African heritage, craftsmanship, and contemporary style.

Namnyak Odupuy, Founder of Studio Namnyak shared, “Being at JAMAA has had a great impact on the brand’s marketing and it’s great to see how being a part of the community has positively impacted this young retail brand that doesn’t have a physical outlet. 

It goes to show the power of community and how it can drive brand awareness and growth. JAMAA has created a space that stands out and offers a unique experience. 

Having a well-designed space has made our brands remain memorable and increases the likelihood that customers will return in the future.”

Marc Oliver, Co-founder and Creative Director of Mille Collines shared, “Mille Collines has been around for 15 years and we were thinking of creating a concept store that truly encompasses the multiple designers and brands that  have been a part of our journey  in East Africa. 

When we first arrived in Kenya it was difficult for us to know where to begin, but  this  family  of  designers  welcomed  us with open arms, this is why we named the store JAMAA.”

Whether shoppers are seeking a statement piece for a special occasion or looking to infuse their wardrobe with unique designs made on the continent, JAMAA has something for everyone.

From sleek silhouettes to bold prints, each item reflects the diversity and dynamism of contemporary African fashion.

Olivia Kennaway, Founder of Asha Eleven says, “As a Cape Town-based brand, showcasing our latest collections at JAMAA in Nairobi has been an inspiring opportunity. 

The curation of brands at JAMAA shows the incredible design talent that the African continent has to offer. 

The JAMAA retail space has been expertly designed and provides us with an ideal platform to introduce our ranges to the thriving Kenyan market.” 

Ami Doshi Shah, Founder of Ami Doshi Shah says, “As a small Kenyan brand focused on an artisanal approach to making, JAMAA has offered an invaluable opportunity to present our work alongside incredible designers and brands representing the breadth and innovation in Kenya and the continent.”

By fostering a sense of community and collaboration, JAMAA aims to contribute to the growth and recognition of African fashion on the global stage. 

Join us in celebrating the richness of African heritage and creativity, one exquisite piece at a time.

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