Beyonce’s Ivy Park x Adidas Collection Already A Pop Culture Phenomenon

The much precedented and hyped Ivy Park x Adidas collection is here and the internet is awash with how comfy and dream it all appears to be. The most prominent footage of this new collection has to be the PR packages that Beyonce has been sending her celebrity friends like Janelle Monae,Rita Ora,Kelly Rowland and lots more,all of whom have been posing up a storm in the new ‘fits.

Adidas has historically been intertwined with pop culture for years on end,except it has always been a male-dominated venture. Beyonce’s collaboration is expected to sell out in no time and it is bound to go down as one iconic collaboration. Designed by Beyonce herself,the sneakers are unisex,a huge milestone considering old collabs have been very male-centric.

The shoes will reportedly come in 3 options: an Ultraboost,a Night Jogger coloway and a version of the Sleek Super 72,all anchored on some original Adidas silhouettes.

Kanye’s huge success with Adidas on their Yeezy collab is another cultural phenomenon that has had Adidas stay on top.