KENYA CANE “THE GREATS FEST” KISUMU EDITION

Monday, 30th January 2023: Kenya Breweries Limited (KBL) through its flagship brand Kenya Cane hosted The Greats’ Fest cultural trail at the lakeside city of Kisumu this Saturday 28^th January.

Singer-songwriter and Kenya Cane brand ambassador Savara in his element at the Kenya Cane Greats’ Fest held at Café Ole Kisumu on Saturday 28th January.

The Kisumu showdown featured live performances by Kenya Cane brand ambassador and musical extraordinaire Savara alongside Tusker Nexter finalist, Kamwana, DJ Gibbz (Daqchild) and Kisumu’s finest DJ Aisha and DJ Davies with MC Oye at Caffe Ole.

Singer-songwriter and Kenya Cane brand ambassador Savara in his element at the Kenya Cane Greats’ Fest held at Café Ole Kisumu on Saturday 28th January.

The Grammy-acclaimed artist took the stage to a revved up crowd who sang along as he performed hits from his album ‘Savage Level’ and caught the feels when he performed ‘Feel My Love’ from Sauti Sol’s Midnight Train album.

“The Greats’ Fest” cultural extravaganza has previously been held in Nakuru and Thika, offering consumers a cultural blend of great music and food paired with a legendary Kenyan spirit and featuring great local talent.

Kenya Cane Brand Ambassadors Shebah Tall(L), Ouko Robert(C) and Hope Kadii(R) pose for a photo at the Kenya Cane Greats’ Fest held at Café Ole Kisumu on Saturday 28th January.

“We have curated these experiences for our consumers to have a greater interaction and appreciation of the brand and for us to pick our learnings and create even better experiences. Kenya Cane is an authentic Kenyan brand and in staying true to our legacy and heritage, we will continue creating more spaces like these to appreciate authentic Kenyan music and culture where our consumers can celebrate their achievements, big or small, because we believe every achievement brings you one step closer to greatness,” said Davis Changalwa Shopper and Category Marketing Manager, EABL.

Partygoers Liz Atieno (L) and Carmmilter Achieng (R) pose for a photo at the Kenya Cane Greats’ Fest held at Café Ole Kisumu on Saturday 28th January.

The brand launched the “The Greats Toast Twice” campaign and platform last year to create opportunities for consumers to celebrate the small wins and achievements that bring them closer to their ambitions and inspire them to continue moving forward.

From far-left: Ayoti General Manager Paul Ondoro, KBL Divisional Sales Manager Robert Obat, Kenya Cane brand ambassador Savara, KBL Area Business Development Manager Dennis Irungu, EABL Shopper and Category Marketing Manager Davis Changalwa, and Trueblaq Key Accounts Manager Antony Samora pose a photo at the Kenya Cane Greats’ Fest held at Café Ole Kisumu on Saturday 28th January.

As part of the campaign, the brand is partnering with Grammy-acclaimed artist Savara Mudigi and intends to work with more artistes through the cultural extravaganza that will be taking place in various regions across the country.

Since its foundation in 1976, Kenya Cane has had a rich heritage interwoven with the history of the Kenyan nation.

Kenya Cane Brand Ambassadors pose for a photo at the Kenya Cane Greats’ Fest held at Café Ole Kisumu on Saturday 28th January.

A beverage proudly made in Kenya by Kenyans that has not only embedded itself in many significant memories but also a marker of our experiences. Kenya cane is available in various variants KC Smooth, KC Coconut, KC Pineapple, and KC Citrus Fusion.

Please drink responsibly. Alcohol is not for sale to persons under the age of 18yrs.

…ENDS…