“I use my brain” Diamond explains his wealth.
Written by Zenna Issa on October 2, 2024
Diamond Platnumz shared an important lesson he learned from US rappers Jay Z and P Diddy: the significance of achieving financial success through smart investments.
Speaking on WCB Wasafi TV, the Tanzanian superstar explained that he is focused on mastering the art of investing, with the goal of reaching billionaire status like his role models.
“I use my brain. I see others spending their money on things like partying, popping bottles, and buying clothes—you’ll never see me doing that,” Diamond shared.
The “Komasava” singer emphasised that his financial strategy revolves around investments that yield significant returns.
He cited P Square as an example, noting that despite their absence from the music scene, their smart investments have allowed them to thrive financially.
He also highlighted Jay Z and P Diddy as billionaires whose success stems from investments, not just their music careers.
“They are my inspiration. Jay Z isn’t making music anymore, but his investments keep him afloat. The same goes for Diddy. I’m observing and learning from them,” Diamond said.
In 2023, Diamond disclosed that he made significant investments and plans to focus on branding in 2024. He advised against flashy spending, urging others to think long-term.
“Don’t do things to show off. If you don’t invest, you’ll fail,” he warned.
When asked about his earnings, Diamond revealed that his major income sources include multi-year endorsement deals. He even claimed to make Ksh 6,000 per second from his various ventures
“Every second you hear that sound, just know I’ve made that money,” he said, hinting at the impressive revenue generated from his brand and shows.
Jay Z, with a net worth of $2 billion, has built his wealth through a mix of music sales and business ventures, including a clothing line, the music streaming service Tidal, and a liquor business—a financial path Diamond aspires to follow.