Kenyan content creators to earn money on Meta.

Kenyan content creators can now monetize their Meta (formerly Facebook) accounts.

Earlier this year, President William Ruto announced that Meta, the parent company of Facebook and Instagram, would allow digital creators in Kenya to start earning money from their content on the platforms starting from June 2024. 

President Ruto, who hosted the Facebook Management Team at State House, Nairobi, along with prominent content creators to discuss monetization strategies, mentioned that he had received a commitment from the platform’s officials.

Nick Clegg, Facebook’s President of Global Affairs, confirmed that Kenyan creators will be able to generate revenue through various channels across Facebook and Instagram, including in-stream ads, Facebook Stories, Instagram subscriptions, and IG gifs.

This development follows a year-long effort by the government, with President Ruto at the helm, to advocate for creators to earn from their online content.

In his remarks, President Ruto praised the relentless efforts of the creators in fighting for their rights and expressed his satisfaction with the progress made in achieving the monetization process.

In a few weeks, many of you will be eligible. Eligibility criteria will now be available for all creators in Kenya. That’s a big step to make sure that our content creators have an opportunity to monetize their talent to give themselves additional revenue and I’m truly grateful to Facebook for walking with us on this journey.” he said.

The Head of State further revealed that he has received assurances that the monetization process will commence in June, aligning with his administration’s bottom-up agenda.

“I’ve gotten a commitment that by June, all our creators will now have an opportunity to monetize everything they do in that space, put Ads, and it speaks to our Bottom-up Economic Transformation agenda on making sure that we give everybody a chance,” he said.

President Ruto also highlighted the importance of leveraging accessible platforms like M-Pesa for the monetization process, recognizing that not everyone has access to credit cards.

“Furthermore, I am delighted that the monetization process will be facilitated through M-Pesa. This is significant as not everyone has access to credit cards, and leveraging a platform as accessible as M-Pesa will benefit a broader range of individuals,” he added

For more news updates, tune in to NRG Radio or download the NRG Play App on your phone