WESTERN UNION INTERNATIONAL MONEY TRANSFERS NOW AVAILABLE ON EQUITY MOBILE APP AND EQUITY ONLINE
Written by Elizabeth Nyambura on February 9, 2023
• Equity customers can now send and receive money conveniently through Western Union
straight from their phones.
• The Bank’s digital strategy has seen it enhance its digital banking experience, while creating
more convenience and accessibility for customers
Nairobi, 8th February, 2023: Equity has integrated Western Union services on its Equity Mobile
App and Equity Online banking suites as part of the Bank’s efforts to enhance its digital banking
offering. This partnership now allows customers to conveniently send and receive international
money transfers, through Western Union, straight from their devices.
Equity Bank (Kenya) Ltd customers can access the service conveniently from almost anywhere,
enabling them to send funds through Equity Mobile App or Equity Online directly to the receiver’s
bank account around the world, as well as other Equity Bank accounts around the region, and
also as a cash pick up transaction to be collected from any Western Union Agent across more
than 200 countries and territories.
Equity customers can also receive money conveniently, from almost anywhere around the world,
by simply inputting the tracking number (MTCN) and other relevant details on the app. The money
transfer can be deposited into the receivers preferred Equity bank account.
Commenting on the partnership, Equity Bank Kenya Managing Director, Gerald Warui said, “We
are determined to continue leveraging on partnerships and technology to improve consumer
experiences at all our customer touchpoints. This integration with Western Union is aligned to our
goal of making banking a lifestyle, giving customers convenience, freedom of choice and control
as they carry out their transactions.”
The Bank’s aggressive digital strategy has also seen it enhance digital banking, focusing on
mobile technologies, internet, and artificial intelligence to drive safety and online channel
experience.
“At Western Union, we connect people by enabling them to send and receive money through one
of the world’s most expansive, flexible, and versatile financial networks,” said Mohamed Touhami
El Ouazzani, Regional Vice President of Africa at Western Union. “We are excited to expand our
services with Equity, so that customers can move money conveniently, reliably and at speed –
providing them with that essential link across economies and geographies, to their loved ones.”
By offering Western Union international money transfer services on Equity Mobile App and Equity
Online, Equity further extends its digital service offering enabling millions of customers to send
and receive cross-border payments through the platform, quickly, conveniently, and reliably, at
any time of the day or night.
To enjoy Western Union services on their personal devices, Equity customers will need to log on
to the new single sign-on online banking platform that enables customers to access digital banking
services via platforms such as Equity Mobile App (Equity Mobile App on Play Store:
http://bit.ly/EquitymobileAndroid or App Store: http://bit.ly/EquityMobileIOS) or Equity Online
(Equity Online: https://equityonline.equitygroupholdings.com/en/access/login). These platforms
offer the Bank’s customers a seamless experience – simplified customer journeys and enhanced
security. This also comes with a second layer of security through One Time Password – OTP.
Ends.
About Equity Bank Kenya
Equity Bank Kenya is the largest bank subsidiary of Equity Group Holdings Plc with a footprint of 191
branches, spread across the country and is supported by over 41,021 agents, 27,704 merchants and 360ATMs. Equity Group Holdings Plc is a financial services company listed at the Nairobi Securities Exchange, Uganda Securities Exchange, and Rwanda Stock Exchange. In addition to Equity Bank Kenya, the Group has banking subsidiaries in DRC, Rwanda, Uganda, Tanzania, South Sudan, and a Commercial Representative Office in Ethiopia; with additional non-banking subsidiaries engaged in the provision of investment banking, custodial, insurance agency, philanthropy, consulting, and infrastructure services.
Equity Group is the largest bank in the region in assets of Kshs 1.35 trillion (USD 13.5 billion). It is also the biggest bank in deposits, market capitalization of USD 2 billion and with a customer base of over 16.9 million customers. The Group has a footprint of 354 branches, 61,434 Agents, over 705,000 Pay With Equity (PWE) Merchants, 43,845 POS Merchants, 764 ATMs and an extensive adoption of digital and mobile banking channels. The Banker Top 1000 World Banks 2021 index ranked Equity Bank 22nd in Africa and 761 overall in its global ranking, 149th in soundness (Capital Assets to Assets ratio), 71st in terms of Profits on Capital and 39th on Return on Assets.
Brand Finance 2022 ranked Equity Group the 5th strongest banking brand in the world and 338 overall among the top 500 banking brands, with a Brand Strength Index (BSI) of 90.8 and a brand ranking score of AAA+, the highest rating that a brand can attain.
The Banker’s Top 100 African Banks 2020 placed the Bank in position 7 overall among the top 10 Banks in Africa, 5th place on soundness, position 9 on growth performance, 8th on return on risk and position 6th in terms of profitability and on leverage category.
In the same year, Moody’s gave the Bank a global rating of B2 with a negative outlook, the same as the
sovereign rating of the Kenyan Government due to the Bank’s strong brand recognition, solid liquidity
buffers, resilient funding profile, established domestic franchise and extensive adoption of digital and
alternative distribution channels.
Website Link: https://equitygroupholdings.com